about Branding, Marketing, Color, Etc for Entrepreneurial Women

Branding ~What’s it All Mean, Anyway?

Although Personal Branding has been around for many years, the term that has risen to great prominence in the small business and entrepreneurial awareness since around the early 2000's. It has captured the attention of the masses and is certainly now, an...

Enchanting with Archetypes ~The Warrior

The Warrior, also known as The Hero, The Champion, The White Knight, among other names, is a courageous defender, liberator, and advocate for others. She is the voice of the timid or oppressed. The Warrior is motivated by a cause she believes in, and will even...

Enchanted Color Crush ~Dark Magenta

Today's intuitive color analysis celebrates the feelings I get around Summer Solstice, and especially because my husband and I are also celebrating our wedding anniversary. We were married on a Summer Solstice, but that's a topic for another day, another blog post....

Why You Need to Know Your Differentiators

It's essential to know what your differentiators are, so you can reflect your uniqueness in your branding. If you don't, you risk coming across as generic. And then, you become a commodity in the minds of your prospects. When you're a commodity, the main thing your...

Enchanting with Archetypes ~The Innocent

The Innocent, also known as The Pure One, The Maiden, The Princess, The Child, among other names, wants to please and do things right. Optimistic and somewhat naïve, she seeks and evokes protection from others. She is sweet and demure, devoted and faithful, The...

How to Cast a Brand Spell

1. Get their ATTENTION RESONATE with them Be BELIEVE-able Satisfy their CRAVING Make them hunger for MORE Have you ever wished you had a little magic to attract more prospects and clients? Well, actually... you do.  It's inside of you, and more accessible than you may...

Enchanting with Archetypes ~The Charmer

The Charmer, also known as The Lover, The Pleasure Seeker, The Siren, among other names, creates allure and appeals to the emotions as well as the five senses. She attracts attention and desire with beauty, mystique, and/or promise of pleasure. She is charming,...

Enchanting with Archetypes ~The Artist

The Artist, also known as The Creator, The Innovator, The Visionary, among other names, brings ideas to life. She has a constant flow of ideas and inspirations that lead her to create new experiences or solve problems. Great at troubleshooting, she can see many...

Enchanted Color Crush ~Emerald

It’s Saint Patrick’s Day, so naturally I’m inspired to crush on Emerald Green today.  A color that has strong symbolism for many ‘o people. For me, it conjures images of saturated grassy hills sprinkled with clover and rich, lush forests where I might stumble upon a...

Enchanted Color Crush ~ Magenta

I have some biz friends whose signature color is Magenta (aka Hot Pink). Certainly well befitting their personalities as independent, determined, and powerful entrepreneurs, it is a surprisingly formidable color. Magenta is a vivacious pure hue. It is a primary color...

Enchanted Color Crush ~ Amber

Believe it or not, these Color Crush color analyses and interpretations take me a couple hours at minimum. Usually about 3. I refresh my research, create a Pinterest Board to go with the color, and then do a meditation to “tune in” to the color for the energetic...

Enchanted Color Crush ~Lilac

I’m really having fun with these Color Crush pages! I’m really intrigued by how my emotions get stirred when I’m writing them. That is something I did not expect. This week’s Color Crush is inspired by my FB friend Davette. I don’t know her personally, but because she...

Enchanted Color Crush ~Celadon

Here's another color that came up in recent conversation. I posed the question on my Facebook page ~ If you were a color, what color would you be? ~ My friend Sheila resonates with the color Celadon. She described the color like this: "silver tinged slightly leaf...

Enchanted Color Crush ~ Puce

Inspired by all the interest, curiosity and obsession about color that some friends and I created last month, here is my Enchanting Color Crush of the Week: PUCE (No, it's not a shade of green.) This is for you, Kelly 😉 Kelly doesn't like Puce. But she brought it up,...

5 Ways to Increase Your Marketing Luck

A St. Patrick's Day Post 😉 Tip #1. Be Consistent~ Marketing only when you need clients gets "feast or famine" results. Consistent marketing gets consistent results. It is said that it takes 7-12 marketing touches to get noticed and develop the trust of your...

5 Ways to Make a Client Yours Forever

Increase your VQ (Valentine's Quotient) by applying these 5 strategies to your brand. By making your clients more meaningful to you, you will become more meaningful to them. They will be less inclined to "shop around" or balk at your prices. Tip #1. Shine the...

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