about Branding, Marketing, Color, Etc for Entrepreneurial Women
The Power of Archetypes in Crafting an Authentic Brand Voice
Unleashing Enchantment The Power of Archetypes in Crafting an Authentic Brand Voice In a crowded and competitive business landscape, standing out from the crowd and capturing the hearts of your ideal prospects can seem like an elusive dream. How can you ensure...
The Ruler Brand Archetype
The Ruler An Archetype of Influence The Ruler, also known as the King, Queen, Boss, Leader among other names, stands for authority, control, and leadership. The Ruler archetype embodies characteristics of power, influence, and responsibility. At its core, the...
DOES YOUR BRAND IMAGE REFLECT WHO YOU ARE?
Like it or not, people make assumptions. They make judgments about you based on what they see and hear from you. That's human nature. And that's why it's important that your brand truly reflects who you are and what you stand for. If you misrepresent yourself, you'll...
The Magic of Visual Branding for Solo Entrepreneurs
The Magic of Visual Branding for Solo Entrepreneurs Expressing Your Unique Brand Identity In today's digital age, where getting noticed is challenging, having a captivating visual brand has become essential for solo entrepreneurs. Your brand is more than...
Branding ~What’s it All Mean, Anyway?
Branding an Integral Element of a Successful Marketing Strategy It requires a deliberate approach, carefully planned and executed by astute entrepreneurs. However, an unintentional approach to branding can lead to insignificance at best. Failure to grasp the...
Enchanting with Archetypes ~The Warrior
The Warrior An Archetype of Principle The Warrior, also known as The Hero, The Champion, The White Knight, among other names, is a courageous defender, liberator, and advocate for others. She is the voice of the timid or oppressed. The Warrior is motivated by a...
Enchanting Color ~Dark Magenta
Today's intuitive color analysis celebrates the feelings I get around Summer Solstice, especially because my husband and I are also celebrating our wedding anniversary. We were married on a Summer Solstice, but that's a topic for another day, another blog post. What...
Why You Need to Know Your Differentiators
In the realm of business strategy, possessing a deep understanding of your unique differentiators is paramount. These distinctive qualities hold the key to unlocking your true branding potential. Heed this wisdom, for failing to acknowledge and harness your...
Enchanting with the Archetypes ~The Entertainer
The Entertainer, also known as the Jester, the Enigma, the Trickster, the Clever One, among other names, brings fun and distraction. She is quick-witted and sharp. She is interested in others and is great at breaking the ice, setting others at ease, and lightening...
Enchanting with Archetypes ~The Innocent
The Innocent Archetype of Principle The Innocent, also known as The Pure One, The Maiden, The Princess, The Child, among other names, wants to please and do things right. Optimistic and somewhat naïve, she seeks and evokes protection from others. She is sweet...
How to Cast a Brand Spell
Wouldn't it be wonderful to possess a little bit of magic that could effortlessly attract more prospects and clients to your business? Well, I am here to tell you that this magic actually resides within you, and it is more attainable than you might think. The...
What do Black Cats, Bats, and Pumpkins have to do with Branding?
What do black cats, bats, and pumpkins have to do with branding? Well, let me ask you this… What’s the first thing that comes to mind when you see bats and pumpkins together? Or cats and pumpkins? Or cats hunching their backs while walking on a fence under the moon?...
Unraveling the Charmer Brand Archetype
Unraveling the Charmer Brand Archetype The Eternal Pursuit of Pleasure and Passion The Charmer, also known as The Lover, The Pleasure Seeker, The Siren, among other names, creates allure and appeals to the emotions as well as the five senses. She attracts...
Enchanting with Archetypes ~The Artist
The Artist An Archetype of Possibility... The Artist, also known as The Creator, The Innovator, The Visionary, among other names, brings ideas to life. She has a constant flow of ideas and inspirations that lead her to create new experiences or solve problems....
Enchanting Color ~Emerald
Emerald Heart Centered • Genesis • Healing It’s Saint Patrick’s Day, so naturally, I’m inspired to crush on Emerald Green today. A color that has strong symbolism for many ‘o people. For me, it conjures images of saturated grassy hills sprinkled with clover...
Enchanting Color ~ Magenta
I have some biz friends whose signature color is Magenta (aka Hot Pink). Certainly well befitting their personalities as independent, determined, and powerful entrepreneurs, it is a surprisingly formidable color. Magenta is a vivacious pure hue. It is a primary color...
Enchanting Color ~ Amber
Believe it or not, these Color Crush color analyses and interpretations take me a couple of hours at a minimum. Usually about 3. I refresh my research, create a Pinterest Board to go with the color, and then do a meditation to “tune in” to the color for the energetic...
Enchanting Color ~Lilac
I’m really having fun with these Intuitive Color Analysis pages! I’m really intrigued by how my emotions get stirred when I’m writing them. That is something I did not expect. This Color Trance is inspired by my FB friend Davette. I don’t know her personally, but...
Enchanting Color ~Celadon
Here's another color that came up in a recent conversation. I posed the question on my Facebook page ~ If you were a color, what color would you be? ~ My friend Sheila resonates with the color Celadon. She described the color like this: "silver tinged slightly leaf...
Enchanting Color ~ Puce
Puce Complex • Sophisticated • Luxury Inspired by all the interest, curiosity, and obsession about color that some friends and I created last month, here is my Enchanting Color Crush of the Week: PUCE (No, it's not a shade of green.) This is for you, Kelly ;)...
