Branding ~What’s it All Mean, Anyway?

Branding ~What’s it All Mean, Anyway?

Although Personal Branding has been around for many years, the term that has risen to great prominence in the small business and entrepreneurial awareness since around the early 2000’s. It has captured the attention of the masses and is certainly now, an...
Enchanting with Archetypes ~The Warrior

Enchanting with Archetypes ~The Warrior

The Warrior, also known as The Hero, The Champion, The White Knight, among other names, is a courageous defender, liberator, and advocate for others. She is the voice for the timid or oppressed. The Warrior is motivated by a cause she believes in, and will even...
Enchanted Color Crush ~Dark Magenta

Enchanted Color Crush ~Dark Magenta

Today’s intuitive color analysis celebrates the feelings I get around Summer Solstice, and especially because my husband and I are also celebrating our wedding anniversary. We were married on a Summer Solstice, but that’s a topic for another day, another...
Why You Need to Know Your Differentiators

Why You Need to Know Your Differentiators

It’s essential to know what your differentiators are, so you can reflect your uniqueness in your branding. If you don’t, you risk coming across as generic. And then, you become a commodity in the minds of your prospects. When you’re a commodity, the...