The Ruler Brand Archetype

The Ruler Brand Archetype

by | Archetypes, Branding

The Ruler An Archetype of Influence   The Ruler, also known as the King, Queen, Boss, Leader among other names, stands for authority, control, and leadership. The Ruler archetype embodies characteristics of power, influence, and responsibility. At its core, the...
DOES YOUR BRAND IMAGE REFLECT WHO YOU ARE?

DOES YOUR BRAND IMAGE REFLECT WHO YOU ARE?

by | Branding

Like it or not, people make assumptions. They make judgments about you based on what they see and hear from you. That’s human nature. And that’s why it’s important that your brand truly reflects who you are and what you stand for. If you misrepresent...
Branding ~What’s it All Mean, Anyway?

Branding ~What’s it All Mean, Anyway?

by | Branding

Branding an Integral Element of a Successful Marketing Strategy   It requires a deliberate approach, carefully planned and executed by astute entrepreneurs. However, an unintentional approach to branding can lead to insignificance at best. Failure to grasp the...
Enchanting with Archetypes ~The Warrior

Enchanting with Archetypes ~The Warrior

by | Archetypes, Branding

The Warrior An Archetype of Principle   The Warrior, also known as The Hero, The Champion, The White Knight, among other names, is a courageous defender, liberator, and advocate for others. She is the voice of the timid or oppressed. The Warrior is motivated by a...