Branding ~What’s it All Mean, Anyway?

Branding ~What’s it All Mean, Anyway?

Although Personal Branding has been around for many years, the term that has risen to great prominence in the small business and entrepreneurial awareness since around the early 2000’s. It has captured the attention of the masses and is certainly now, an...
Enchanting with Archetypes ~The Warrior

Enchanting with Archetypes ~The Warrior

The Warrior, also known as The Hero, The Champion, The White Knight, among other names, is a courageous defender, liberator, and advocate for others. She is the voice of the timid or oppressed. The Warrior is motivated by a cause she believes in, and will even...
Why You Need to Know Your Differentiators

Why You Need to Know Your Differentiators

It’s essential to know what your differentiators are, so you can reflect your uniqueness in your branding. If you don’t, you risk coming across as generic. And then, you become a commodity in the minds of your prospects. When you’re a commodity, the...
Enchanting with Archetypes ~The Innocent

Enchanting with Archetypes ~The Innocent

The Innocent, also known as The Pure One, The Maiden, The Princess, The Child, among other names, wants to please and do things right. Optimistic and somewhat naïve, she seeks and evokes protection from others. She is sweet and demure, devoted and faithful, The...
How to Cast a Brand Spell

How to Cast a Brand Spell

1. Get their ATTENTION RESONATE with them Be BELIEVE-able Satisfy their CRAVING Make them hunger for MORE Have you ever wished you had a little magic to attract more prospects and clients? Well, actually… you do.  It’s inside of you, and more accessible...