The Entertainer, also known as the Jester, the Enigma, the Trickster, the Clever One, among other names, brings fun and distraction. She is quick witted, and sharp. She is interested in others, and is great at breaking the ice, setting others at ease, and lightening things up when moods are heavy. A person or company with an active Entertainer archetype is often sought to be the catalyst to provide relief from everyday stress. The entertainer is spontaneous, carefree, lives in the moment, and can often bring an element of surprise. She can shine the light on what is fun in a situation, where others may not notice or be able to create it for themselves. When combined with other archetypes, such as the Artist or the Renegade, the Entertainer can be offbeat, quirky, and funky in her own stylish way.

The most enchanting way to be consistent, congruent, and true to your gifts and strengths, in your branding is to infuse your brand with an archetype. What that means is: give your brand a personality. Your brand’s personality needs to be in alignment with what you bring to the table and what your ideal client desires. Keep in mind… you cannot give what you do not have, so it’s important that you choose the right archetype for your brand. Your archetype is the hidden energy behind your brand. You don’t need to declare it publicly. You don’t need to talk about it with your prospects. Your archetype remains your guide, a point of reference and perspective, to help you know the right words, colors, images, products, services, pricing, etc. to use in your branding. Tiny nuances in your branding “speak” to your ideal clients and prospects.

Copyright © 2015 by Cheryl Craig