The Innocent, also known as The Pure One, The Maiden, The Princess, The Child, among other names, wants to please and do things right. Optimistic and sometimes naïve, she seeks and evokes protection from others. She is sweet and demure, devoted and faithful. The Innocent represents honesty, virtue, and worthiness. She is Natural, wholesome, and trusting. She can be unwittingly lovely, gifted, and cherished. The Innocent can sometimes express vulnerability, but when paired with other archetypes, she can be the breath of fresh air, the inspiration, or the catalyst for a heart to open where it was once closed. The Innocent can open hearts to love, possibility, or connection. Honorable and righteous, the Innocent can counter the harshness and corruption that is present in the world.

Infusing your brand personality with the Innocent Archetype will help your target market gain an awareness of your purity, wholesomeness, and commitment to being good for them. Businesses like yoga studios, health food stores, handmade soaps, and garden supply shops are naturals for using the Innocent in their brand personalities.

Some examples of brands with an Innocent Archetype:

  • Panera Bread
  • Origins
  • Hallmark Channel
  • Whole Foods
  • EO Essential Oils

Some keywords for the Innocent Archetype:

  • Clean & Simple
  • Pure
  • Whole (wholesome)
  • Natural
  • Authentic
  • Organic

The most enchanting way to be consistent, congruent, and true to your gifts and strengths, in your branding is to infuse your brand with an archetype. What that means is: give your brand a personality. Your brand’s personality needs to be in alignment with what you bring to the table and what your ideal client desires. Keep in mind… you cannot give what you do not have, so it’s important that you choose the right archetype for your brand. Your archetype is the hidden energy behind your brand. You don’t need to declare it publicly. You don’t need to talk about it with your prospects. Your archetype remains your guide, a point of reference and perspective, to help you know the right words, colors, images, products, services, pricing, etc. to use in your branding. Tiny nuances in your branding “speak” to your ideal clients and prospects.

Copyright © Cheryl Craig | Enchant Your Brand, LLC