The Warrior, also known as The Hero, The Champion, The White Knight, among other names, is a courageous defender, liberator, and advocate for others. She is the voice for the timid or oppressed. The Warrior is motivated by a cause she believes in, and will even sacrifice herself for the greater good. She is aware of her personal power, but does not seek power, for power’s sake. Often leading others out of their undesirable circumstances, her goal is to improve the world. When the Warrior Archetype is activated, she will do whatever it takes to achieve her goals. She acts with tenacity, courage and faith, while remaining true to her ideals and values. She likes to win, to set things right, to achieve, and make things happen for those who need her. The Warrior is often the one who starts a movement, rallies the crowd, and facilitates change on a grand scale, especially when influenced by other Archetypes, such as the Renegade or the Ruler.

Infusing your brand with the Warrior Archetype will help your target market gain an awareness of your commitment to help them get out of an undesirable situation. Like a first responder, a brand that applies the Warrior Archetype takes action for the benefit of others. The warrior is here to “save the day”.

Examples of brands with the Warrior Archetype:

  • Tony Robbins
  • Tesla
  • iFit
  • Arm & Hammer (actually a combo of both Warrior and Innocent Archetypes – their tagline: The Standard of Purity)
  • Bach Remedies

Some keywords for the Warrior Archetype:

  • Advocate
  • Courage
  • Fight For
  • Motivate
  • Inspire
  • Bold

The most enchanting way to be consistent, congruent, and true to your gifts and strengths, in your branding is to infuse your brand with an archetype. What that means is: give your brand a personality. Your brand’s personality needs to be in alignment with what you bring to the table and what your ideal client desires. Keep in mind… you cannot give what you do not have, so it’s important that you choose the right archetype for your brand. Your archetype is the hidden energy behind your brand. You don’t need to declare it publicly. You don’t need to talk about it with your prospects. Your archetype remains your guide, a point of reference and perspective, to help you know the right words, colors, images, products, services, pricing, etc. to use in your branding. Tiny nuances in your branding “speak” to your ideal clients and prospects.

Copyright © Cheryl Craig | Enchant Your Brand, LLC