The Warrior

An Archetype of Principle


The Warrior, also known as The Hero, The Champion, The White Knight, among other names, is a courageous defender, liberator, and advocate for others. She is the voice of the timid or oppressed.

The Warrior is motivated by a cause she believes in, and will even sacrifice herself for the greater good. She is aware of her personal power but does not seek power, for power’s sake.

Often leading others out of their undesirable circumstances, her goal is to improve the world. When the Warrior Archetype is activated, she will do whatever it takes to achieve her goals. She acts with tenacity, courage, and faith while remaining true to her ideals and values. She likes to win, to set things right, to achieve, and make things happen for those who need her.

The Warrior is often the one who starts a movement, rallies the crowd, and facilitates change on a grand scale, especially when influenced by other Archetypes, such as the Renegade or the Ruler.

The Warrior Brand helps its clients by providing them with the confidence, strategy, safety, and support they need to overcome challenges and achieve their goals.

By working with the Warrior, clients can tap into the Warrior’s belief and faith in their abilities, allowing them to strengthen their own self-belief to reach their full potential.

The most enchanting way to be consistent, congruent, and true to your gifts and strengths, in your branding is to infuse your brand with an archetype. What that means is: give your brand a personality. Your brand’s personality needs to be in alignment with what you bring to the table and what your ideal client desires.

Keep in mind… you cannot give what you do not have, so it’s important that you choose the right archetype for your brand. Your archetype is the hidden energy behind your brand. You don’t need to declare it publicly. You don’t need to talk about it with your prospects. Your archetype remains your guide, a point of reference and perspective, to help you know the right words, colors, images, products, services, pricing, etc. to use in your branding. Tiny nuances in your branding “speak” to your ideal clients and prospects.

Copyright © Cheryl Craig | Enchant Your Brand, LLC