by Cheryl | Branding, Marketing
In the realm of business strategy, possessing a deep understanding of your unique differentiators is paramount. These distinctive qualities hold the key to unlocking your true branding potential. Heed this wisdom, for failing to acknowledge and harness your...
by Cheryl | Archetypes, Branding
The Entertainer, also known as the Jester, the Enigma, the Trickster, the Clever One, among other names, brings fun and distraction. She is quick-witted and sharp. She is interested in others and is great at breaking the ice, setting others at ease, and lightening...
by Cheryl | Archetypes, Branding
The Innocent Archetype of Principle The Innocent, also known as The Pure One, The Maiden, The Princess, The Child, among other names, wants to please and do things right. Optimistic and somewhat naïve, she seeks and evokes protection from others. She is sweet...
by Cheryl | Archetypes, Branding
Unraveling the Charmer Brand Archetype The Eternal Pursuit of Pleasure and Passion The Charmer, also known as The Lover, The Pleasure Seeker, The Siren, among other names, creates allure and appeals to the emotions as well as the five senses. She attracts...
by Cheryl | Archetypes, Branding
The Artist An Archetype of Possibility… The Artist, also known as The Creator, The Innovator, The Visionary, among other names, brings ideas to life. She has a constant flow of ideas and inspirations that lead her to create new experiences or solve...
by Cheryl | Intuitive Color Analysis
Emerald Heart Centered • Genesis • Healing It’s Saint Patrick’s Day, so naturally, I’m inspired to crush on Emerald Green today. A color that has strong symbolism for many ‘o people. For me, it conjures images of saturated grassy hills sprinkled with clover...
by Cheryl | Intuitive Color Analysis
I have some biz friends whose signature color is Magenta (aka Hot Pink). Certainly well befitting their personalities as independent, determined, and powerful entrepreneurs, it is a surprisingly formidable color. Magenta is a vivacious pure hue. It is a primary color...
by Cheryl | Intuitive Color Analysis
Believe it or not, these Color Crush color analyses and interpretations take me a couple of hours at a minimum. Usually about 3. I refresh my research, create a Pinterest Board to go with the color, and then do a meditation to “tune in” to the color for the energetic...
