by Cheryl | Archetypes, Branding
The Warrior An Archetype of Principle The Warrior, also known as The Hero, The Champion, The White Knight, among other names, is a courageous defender, liberator, and advocate for others. She is the voice of the timid or oppressed. The Warrior is motivated by a...
by Cheryl | Branding, Marketing
In the realm of business strategy, possessing a deep understanding of your unique differentiators is paramount. These distinctive qualities hold the key to unlocking your true branding potential. Heed this wisdom, for failing to acknowledge and harness your...
by Cheryl | Archetypes, Branding
The Entertainer, also known as the Jester, the Enigma, the Trickster, the Clever One, among other names, brings fun and distraction. She is quick-witted and sharp. She is interested in others and is great at breaking the ice, setting others at ease, and lightening...
by Cheryl | Archetypes, Branding
The Innocent Archetype of Principle The Innocent, also known as The Pure One, The Maiden, The Princess, The Child, among other names, wants to please and do things right. Optimistic and somewhat naïve, she seeks and evokes protection from others. She is sweet...
