by Cheryl | Archetypes, Branding
Unraveling the Charmer Brand Archetype The Eternal Pursuit of Pleasure and Passion The Charmer, also known as The Lover, The Pleasure Seeker, The Siren, among other names, creates allure and appeals to the emotions as well as the five senses. She attracts...
by Cheryl | Archetypes, Branding
The Artist An Archetype of Possibility… The Artist, also known as The Creator, The Innovator, The Visionary, among other names, brings ideas to life. She has a constant flow of ideas and inspirations that lead her to create new experiences or solve...
by Cheryl | Branding, Marketing
Have you ever wondered why you aren’t getting paid what you are worth? You notice other people who offer the very same products and services as you, getting paid a whole lot more; even though you are just as talented and experienced. What gives?Maybe…...
