by Cheryl | Archetypes, Branding
Unleashing Enchantment The Power of Archetypes in Crafting an Authentic Brand Voice In a crowded and competitive business landscape, standing out from the crowd and capturing the hearts of your ideal prospects can seem like an elusive dream. How can you ensure...
by Cheryl | Archetypes, Branding
The Ruler An Archetype of Influence The Ruler, also known as the King, Queen, Boss, Leader among other names, stands for authority, control, and leadership. The Ruler archetype embodies characteristics of power, influence, and responsibility. At its core, the...
by Cheryl | Archetypes, Branding
The Warrior An Archetype of Principle The Warrior, also known as The Hero, The Champion, The White Knight, among other names, is a courageous defender, liberator, and advocate for others. She is the voice of the timid or oppressed. The Warrior is motivated by a...
by Cheryl | Archetypes, Branding
The Entertainer, also known as the Jester, the Enigma, the Trickster, the Clever One, among other names, brings fun and distraction. She is quick-witted and sharp. She is interested in others and is great at breaking the ice, setting others at ease, and lightening...
by Cheryl | Archetypes, Branding
The Innocent Archetype of Principle The Innocent, also known as The Pure One, The Maiden, The Princess, The Child, among other names, wants to please and do things right. Optimistic and somewhat naïve, she seeks and evokes protection from others. She is sweet...
by Cheryl | Archetypes, Branding
Unraveling the Charmer Brand Archetype The Eternal Pursuit of Pleasure and Passion The Charmer, also known as The Lover, The Pleasure Seeker, The Siren, among other names, creates allure and appeals to the emotions as well as the five senses. She attracts...
