by Cheryl | Archetypes, Branding
The Warrior An Archetype of Principle The Warrior, also known as The Hero, The Champion, The White Knight, among other names, is a courageous defender, liberator, and advocate for others. She is the voice of the timid or oppressed. The Warrior is motivated by a...
by Cheryl | Archetypes, Branding
The Innocent Archetype of Principle The Innocent, also known as The Pure One, The Maiden, The Princess, The Child, among other names, wants to please and do things right. Optimistic and somewhat naïve, she seeks and evokes protection from others. She is sweet...
