Your Brand Speak

Description

Your Brand Speak ~ How to Say What You Do

You Will Define:

  • Your Differentiators
  • Your Unique Value Proposition (USP)
  • Your Unique Selling Proposition (UVP)
  • Your Tagline
  • Your 30 Second Advertisement (aka elevator speech)
  • Your 10 Second Introduction

You Will Learn:

  • How to articulate what you do in a way that resonates with your ideal prospects
  • The difference between a UVP and a USP and why you need to know both
  • How to get them to know you are the one they have been searching for
  • How to make their antennae go up, and have them saying “You must be tawkin’ ta me!”

What You’ll Get:

  • Virtual Online Training Workshop
  • Downloadable PDF Worksheets
  • Pocket Muse to record your Brand Speak and refer to before meetings, so you remain clear and confident on what you have to offer, and how to say it
  • Examples you can use to model for yourself